At Local Cars London, we take your privacy seriously and are committed to protecting the confidentiality and privacy of all the information you entrust to us. We comply with EU General Data Protection Regulation (GDPR) and the UK Data Protection bill.
This Privacy Policy explains why and how we collect and use your personal data. Personal data is any information relating to an identified or identifiable living person.
About Us
This section can remain the same.
When and What Type of Information We Collect
We collect personal data in two ways: directly and indirectly.
Directly
: You provide personal data directly to us when you book a trip through our website. This data includes:
- Name
- Contact details (phone number, email address)
- Pickup and drop-off locations
- Flight number (if applicable)
- Information about additional services (baby seat, meet and greet, etc.)
Indirectly
: We collect data through third-party services that help us improve our website and marketing efforts, such as:
- Google Analytics (website usage data)
- Google Ads (advertising data)
We do not collect any personal data through in-vehicle cameras to ensure your privacy during your journey.
Categories of Personal Data Collected
The categories of personal data we collect may include:
- Contact details
- Travel information (pickup/drop-off locations, flight number)
- Information about additional services requested
We will only use your personal data with your consent, or as necessary to:
- Complete your booking and provide our services
- Comply with legal obligations
- Improve our website and marketing efforts (using anonymized data)
We will never sell or share your data with third parties for their own purposes.
Cookies
Cookies are small pieces of data stored on your computer, mobile phone, or tablet by your web browser when you visit a website. We use cookies on our website to improve your experience and ensure our services function effectively. We recommend keeping cookies enabled, but you can easily disable them through your browser settings.
Here are the types of cookies we use:
- Essential Cookies: These cookies are necessary for certain website features to function properly, such as our support or live chat pages. They allow you to securely access the website and use its functionalities.
- Analytic Cookies: These cookies collect anonymous information about how visitors use our website, such as the pages they visit, the features they use, and the time spent on each page. This information helps us improve the website’s design, functionality, and user experience. Analytic cookies do not store any personal information that can identify you.
- Functionality Cookies: These cookies remember your preferences (such as login details, language, and region) to personalize your experience. They help you avoid re-entering information during future visits. Functionality cookies are specific to our website and cannot track your browsing activity on other websites.
- Traffic & Demographic Cookies: These cookies collect non-personally identifiable information about your visit, such as your device type (computer, tablet, or mobile), IP address, and the time and date you accessed the website. This information helps us understand how visitors find and use our website, and allows us to maintain a record of website traffic. We do not share this information with third parties.
Marketing
We may use your contact information for marketing purposes, but you can always opt out by clicking the “unsubscribe” link in our emails or contacting us at info@gold9cars.co.uk.
Security
We use technical and organizational measures to protect your data from unauthorized access, use, or disclosure. We regularly review these measures to ensure the continued security of your data.
Disclosure of Information
We may share your data with third-party service providers who help us operate our business (e.g., website hosting, payment processing). We will only share the data necessary for them to provide their services, and we have strict contracts in place to ensure they protect your data.
We may use anonymized data collected through third-party services (like Google Analytics) to improve our website and marketing efforts. This anonymized data will not be used to identify you personally.
We may transfer your data outside the European Economic Area (EEA) if necessary for the services provided by our third-party service providers. In such cases, we will take steps to ensure adequate data protection safeguards are in place.
Data Retention
We store your data for as long as necessary to fulfill the purposes for which it was collected, comply with legal requirements, or resolve disputes.s
Your Rights
You have certain rights regarding your personal data, including:
- Accessing your data
- Rectifying inaccurate data
- Objecting to data processing for marketing or profiling
- Withdrawing your consent
- Erasing your data (in certain circumstances)
- Restricting processing of your data
You can exercise these rights by contacting us at:
Local Cars London Data Controller info@gold9cars.co.uk
Links to Other Websites
Our website may contain links to other websites. We are not responsible for the privacy practices of these websites.
Data Breach Notification Procedures
In the event of a data breach, we will take all reasonable steps to mitigate the impact and notify affected users promptly. The notification will describe the nature of the breach, the types of data affected, and the steps you can take to protect yourself.
Children’s Privacy
Our services are not directed towards children under 13. We do not knowingly collect personal data from children under 13. If you are a parent or guardian and you believe your child has provided us with personal data, please contact us. We will take steps to delete the data from our systems.
Data Controller and Contact Information
For any questions about this Privacy Policy or your data, please contact us at: info@gold9cars.co.uk
